| An owner/manager of a restaurant or bar might | | | | search keywords on which to bid. Giving Web |
| well know that unless somebody is searching | | | | users the name of an actual restaurant alongside |
| specifically for the eatery of choice, general | | | | standard directory listings lets people know they |
| search terms related to one's establishment can | | | | can find more information with an actual source. |
| be a challenge to hold in page results. Pick a city | | | | PPC Cooks Organically |
| and and a generic request like "Chinese | | | | Operate an effective pay per click campaign, |
| restaurant" or "wine bar" and chances are you'll | | | | whether through Bing, Google AdWords, or Yahoo |
| find social review sites like UrbanSpoon, Yelp and | | | | Search Marketing, and you might find your organic |
| heading the list, along with cookie-cutter directory | | | | search results improve with the keywords on |
| pages that only list addresses and phone numbers. | | | | which you bid. It's no secret that the cost per |
| If somebody is going through the trouble of | | | | click on certain words in Google comes cheaply if |
| searching for a restaurant online, you know they'll | | | | you are able to create a high quality score ad |
| want to find menus, daily specials, photos of what | | | | (that is, the landing page and ad text are relevant |
| to expect, and word of mouth reviews to help | | | | to the keywords), but a bit of PPC help may |
| convince or discourage them to spend the money. | | | | offer a boost to traditional results, so much that |
| If you have a website for your restaurant, you | | | | they exceed in click-throughs to your site. |
| stand a good chance of visibility in search, and | | | | PPC Boosts Social Presence |
| pay-per-click advertising can help boost your | | | | Restaurants with Facebook fan pages and Twitter |
| brand to encourage click-throughs, and appetites. | | | | accounts will see an advantage in specialized pay |
| Pay Per Click Ads the Price of an Appetizer | | | | per click programs with Facebook. Since these |
| Can you entice a hungry person to visit you with | | | | ads can be geographically targeted, you can select |
| just a few words? One might think compared to | | | | as specific an audience as you want to advertise |
| television ads that showcase a delicious dish in all | | | | your business. Entice visitors to join your fan page |
| its glory, a simple text ad along the right side of | | | | to receive discounts or free appetizers and |
| Google search results won't attraction much | | | | desserts, and build trust among diners who could |
| attention. Truth is, PPC advertising, if budgeted | | | | become regular patrons, and in turn do the |
| correctly, is more affordable than radio or TV, | | | | advertising for you via word of mouth. |
| and can be customized to reach specific markets | | | | However you choose to advertise your dining |
| - so you're not advertising beyond your physical | | | | establishment, don't discount the advantages to |
| locations. Whether you specialize in steak, | | | | online paid advertising. |
| seafood, or ethnic cuisine, you can create a list of | | | | |