| Review this checklist to develop new methods to | | | | People go to restaurants to have a good time |
| begin increasing sales and profits to levels you | | | | and enjoy the great food. They come for no |
| never before dreamed possible. This checklist is | | | | reason and also for the most important special |
| based on marketing approaches that have been | | | | occasions. Owning a restaurant is being in the |
| used by the more successful restaurateurs. | | | | entertainment business. If you do everything |
| __ Review the quality of our food and rate it | | | | possible to ensure that your guests have a |
| __ Review the quality of our service and rate it | | | | wonderful time, at the right price, the rest will |
| __ Look at the plate presentation of our food | | | | take care of itself. So review this checklist, see |
| __ Analyze the personalities of employees - how | | | | where you are doing well and where yo need to |
| are they? | | | | make improvements. Then make them. |
| __ Compare the atmosphere and ambience of | | | | You should also determine your unique selling |
| our restaurant to competitors. | | | | proposition. How are you different form your |
| __ Determine if our restaurant is in a convenient | | | | competition. You have to create in your mind and |
| location | | | | reinforce in the minds of your customers the |
| __ Make sure we have enough parking | | | | important points of difference between your |
| __ Determine ways to make restaurant more | | | | dining experience and all others. Your customers |
| exciting for guests | | | | must recognize something special about your |
| __ Consider ways to make the dining experience | | | | business if you are going to get a great share of |
| more pleasurable | | | | your niche market. You need to really find out |
| __ Determine what you do better than your | | | | what people want, create the right atmosphere, |
| competition | | | | and then give it to them. You must also make |
| __ Is any aspect of your restaurant boring | | | | every effort to be consistently reliable and not |
| __ Find ways to make guests feel special | | | | just some of the time. People will remember that |
| __ Review training of all employees | | | | every time the eat at your restaurant, its good |
| __ Determine what your restaurant can do | | | | and they will come back. |
| better | | | | |