| Researchers from University of Toronto recruited | | | | food contains the unconscious goal of saving time, |
| 57 college students for volunteers, they were | | | | which often makes people lose patience mentality. |
| asked to see six common signs of fast food | | | | The mind full of fast food can make people |
| restaurants on the screen such as the McDonald's, | | | | increase preferences awareness of saving time |
| Burger King, KFC, Subway, Taco Bell and Wendy. | | | | product, more surprising, we found that only the |
| Researchers believed that even the volunteer did | | | | signs of fast-food restaurants contain the |
| not need to instantly identify the names of these | | | | aspirations of saving, so they want immediate |
| restaurants, but they should be affected | | | | interests rather than on long-term gains, which |
| subconsciously. The researchers found that after | | | | would cause them economic damage." |
| watching the signs, the speed of reading the | | | | Researchers Sanford Des from University of |
| articles significantly faster. In addition, they tend to | | | | Toronto said: "You will often see fast-food ads |
| choose products that can save time such as triple | | | | periodically exposed every day, which will |
| skin care products, rather than a set of bottles | | | | generate long-term impact on you. When I sat in |
| and jars. The researchers also gave a | | | | a fast food shop, I found even if nothing else to |
| multiple-choice question for volunteers: are you | | | | do, I will still swallow Hamburg at hand with |
| willing to get a small amount of money | | | | incredible speed." |
| immediately or wait a week to get more money? | | | | Another researcher said the fast food represents |
| The responses of volunteers proved once again | | | | a saving-time culture and immediate satisfaction. |
| their guess: most people like to choose immediate | | | | The question is, whether the time is a problem, |
| interest. | | | | people will be active by time saving goal under |
| Daily Mail have quoted the words of the | | | | exposure to the fast food environment. A friend |
| researchers that people now lived in the | | | | called Bob leaved a message on the Daily Mail |
| environment filled with fast food, which would | | | | website that every time I queue up to buy |
| affect the subconscious mind and make people | | | | hamburger, I'm always impatient. |
| rush. They concluded: "The results show that fast | | | | |