| Keyword research is a very important process | | | | Places to Eat |
| that should be used in determining the best | | | | Bistro etc. |
| keywords to use to get the most visitors to your | | | | Then replace the word Restaurant as in the |
| website. | | | | above example with each of the alternative |
| Using keywords that have too much competition | | | | keywords e.g. |
| or, at the other end of the scale, are so far out | | | | Cafe in Boston |
| that no one ever searches them can have a | | | | Cafes in Boston |
| serious effect on how successful your SEO will be. | | | | Cafe Boston |
| Here are some suggestions on how to decide on | | | | Cafes Boston |
| the best keywords to use and develop your | | | | Boston Cafe |
| keyword list:- | | | | Boston Cafes |
| Firstly, decide on your main keyword eg. | | | | Cafes in the Boston Area |
| Restaurant in Boston | | | | And so on. |
| Then write down all the variants of these | | | | Do this with each of the alternative keywords |
| keywords:- | | | | and this will expand your set of keywords and |
| Restaurants in Boston | | | | give you a nice list of highly relevant keywords |
| Restaurant Boston | | | | for you to work from. |
| Restaurants Boston | | | | If you keep your keywords to a smaller local |
| Boston Restaurant | | | | area initially this will ensure that you have a lot |
| Boston Restaurants | | | | less competition than if you were trying to target |
| Restaurant in the Boston Area | | | | national or even internationally. The best bet is to |
| Then come up with some alternative keywords | | | | start small and then work your way up to a |
| relevant to Restaurants i.e. | | | | larger area. |
| Cafe | | | | |