| When we talk about online tourism marketing we | | | | Ranking well in Google as in other search engines |
| talk about tourism online promotion that is | | | | is not a thing just for gurus but is available to |
| directed to online promotion of hotels, restaurants | | | | everyone with just good quality contents and |
| and of all those services offered to the tourists. | | | | good links coming from sites pertaining to what |
| It's important then to have a website that is | | | | the site is focused about, if you find blogs or |
| visited and to make this we have to perform | | | | other websites talking about your location then |
| some Search Engine Optimization (SEO) on it. | | | | you can ask them for a links exchange. Another |
| When you look for a touristic service then you | | | | way to get links is to use a technique called article |
| just don't look for it but also for the location | | | | marketing and that is about writing articles, |
| you're interested in, you don't search Google for | | | | including a link to our site for further infos, and |
| hotel but for "Rome hotels" if you want to stay in | | | | sending them to the article directories that can be |
| Rome. Tourism is a very competitive sector, the | | | | found searching Google by "article directory", it will |
| query quoted before give 2 millions and half of | | | | be a good trick to modify the title for every |
| results and this gives an idea about how is difficult | | | | article directory we submit. |
| to be seen but at the same time is not impossible: | | | | The articles we will write we will add to our |
| instead of striving to get in top ten for such highly | | | | website linking them from the homepage, doing |
| competitive keyphrases is better to find a good | | | | this will make our site growing in volume and links |
| position in less competitive SERPs, for example | | | | that united at a good SEO job, specially on the |
| the query "Rome trips" produces less results so | | | | title, description tags along the image alt attribute, |
| it's easier to rank well; I've set my examples on | | | | will move us in the top ten. SEO is good but also |
| Rome but if we repeat the same process for | | | | setting up an advertising campaign like AdWords |
| other locations things can get easier and so what | | | | offered by Google in which we pay for the |
| I've expressed is just for your inspiration, with | | | | amount of received visits without forgetting to |
| your knowledge and fantasy you'll find the right | | | | finalize it through the offering of free services like |
| terms. | | | | newsletter, RSS feeds and others. |