| The continuous mission for every restaurant | | | | sales tactic to motivate your good customers to |
| owner, even successful ones, is to increase | | | | bring in business to your restaurant. |
| restaurant sales. With so many dining | | | | Your staff is an integral part of building sales. |
| establishments vying for a customers business, | | | | Besides providing impeccable customer service, |
| effective marketing measures are key ingredients | | | | your staff can increase restaurant sales by |
| for attracting customer attention, establishing your | | | | up-selling to increase the table check. Rather than |
| restaurants identity and enhancing customer | | | | ask if anyone would like a drink, appetizer or |
| loyalty. | | | | dessert, they should note which ones are house |
| Word of mouth is the most cost efficient way to | | | | specialties or offer their personal |
| increase restaurant sales. If you present a | | | | recommendations. They should also promote |
| wonderful dining experience, patrons will naturally | | | | higher priced dishes with reasons showcasing their |
| refer your restaurant to others. But word of | | | | value. |
| mouth works both ways. Bad reviews often | | | | A comprehensive advertising and marketing plan |
| travel faster than positive ones. Thats why its | | | | is essential in growing and maintaining a profitable |
| essential to be consistent in providing excellent | | | | restaurant business. Your advertising needs to set |
| customer service, quality food and an inviting | | | | your restaurant apart from others and pique a |
| atmosphere. | | | | persons interest to try it. Your marketing efforts |
| While chain restaurants rely on a corporate | | | | should be both in-house with promotions and in |
| formula to increase restaurant sales, independent | | | | the community. Have a presence at community |
| restaurateurs can be more flexible, giving them a | | | | events within your service area, network with |
| greater advantage. One important strategy is | | | | business and trade groups, or get involved with a |
| getting to know your customers. Theres a reason | | | | charity that is of interest to you. The more |
| why clubs, theater groups, business people, or | | | | visibility you can give your restaurant, the greater |
| friends who get together weekly only dine at one | | | | your market reach. |
| particular restaurant. Its because the owner | | | | Using the Internet to increase profitability is a |
| greeets them by name, knows their dining | | | | must. Your restaurants website should be as |
| preferences and is aware of things going on in | | | | interactive as possible, allowing people to make |
| their lives. These restaurants have created a | | | | reservations, see current specials and easily get |
| trusting, family environment that builds customer | | | | directions. Have a presence on social media sites, |
| retention. | | | | like Twitter, Facebook and LinkedIn. |
| Without a doubt, rewarding repeat customers can | | | | Incentives take on many forms, but all have |
| lead to increased profits. If you know a customer | | | | shown to increase restaurant sales. Some |
| has referred others to your restaurant or | | | | examples of common incentives are discounts, |
| consistently brings in a group of business | | | | coupons, punch cards, customer loyalty programs, |
| associates, consider giving a gift certificate for a | | | | business card drawings, promotions and special |
| complimentary dinner or providing a free appetizer | | | | events. You might want to try a combination of |
| or bottle of wine for the table. This is a great | | | | incentives to enhance business. |