| A couple of weeks ago I came across a stack of | | | | never replace a real person taking care of real |
| reading material that came in the mail from 2004. | | | | customer demands. |
| Like many authors and business owners, I have | | | | Four years ago email marketing was in its infancy. |
| piles of magazines, articles and research material | | | | Today there are inexpensive solutions to |
| that seems to find a permanent place in my | | | | marketing issues that can build your business and |
| office, at least until boredom with the current | | | | keep customers coming back for more. If you |
| project leads to a cleaning motivation. Apparently | | | | own, are planning or buying a restaurant, allocate |
| it's been four years since I have been bored! | | | | time and research into the budget friendly email |
| While flipping through the various refugees from a | | | | marketing systems available on the internet. They |
| shredder I noticed that some of the old ads | | | | work! |
| continue to sing the praises of technology as a | | | | In The Restaurant Ebook I outline the numbers |
| solution for literally every minute problem a | | | | for a planned program we did for a six month |
| restaurant owner could imagine. | | | | period. Over that time span we increased sales, |
| Reservations, online supply ordering, menu | | | | that had become stagnant in 2007, by over |
| ordering, cost control programs, email marketing, | | | | $150,000 in one of our units. The total cost was |
| customer loyalty programs and the same old | | | | under $100. |
| babble from "consultants" who | | | | Even if you barely know how to turn a computer |
| regurgitate whatever is heavily advertised in the | | | | on, these online services can walk you through a |
| industry rags. I couldn't help but notice that after | | | | program that produces results a $5000 |
| four years, many of the software and internet | | | | investment in other media formats could never |
| solutions had yet to find a home in the restaurant | | | | achieve. The Restaurant Ebook can tell you how |
| business. Only one has become a real hit - email | | | | to get the email addresses and avoid spamming. |
| marketing. | | | | You and your customers may not be ready for |
| Many of the other well hyped technology solutions | | | | other digital operations, but restaurant email |
| still haven't made it into the mainstream of | | | | marketing is here to stay. Your guests want to |
| restaurant operations. Online ordering is still a | | | | be part of this inexpensive tool for building sales |
| minefield for customer service. Reservation | | | | and repeat business. |
| systems have yet to eliminate bugs that require | | | | For more information visit The Restaurant Ebook |
| constant human intervention. It is apparent that | | | | Blog,. |
| some communications directly with the guest will | | | | |