| The sales of most weak-performing restaurants | | | | zero and all of the relatives of the young musician |
| can be traced to the fact that there is nothing | | | | come to eat and hear little Johnny or Sally play. |
| unique about the restaurant. | | | | - Another restaurant has jam sessions most |
| In this bad economy a restaurant has to be | | | | nights and they don't have to pay the musicians |
| unique to successful. Live music can make almost | | | | anything (except for furnishing them a pitcher or |
| any dining experience more enjoyable and it will | | | | two of beer). They have a different type of |
| bring in a crowd, but how can a small restaurant | | | | music every night -- Sunday nights is jazz, Friday |
| afford to have live music? | | | | nights is country, etc. They have more musicians |
| People are still eating out and many restaurants I | | | | wanting to play (for free) than they have room |
| visit have a waiting line -- even in the middle of | | | | for. |
| the week. These restaurants have a waiting line | | | | In other words, be creative and innovate, but do |
| because they are delivering an enjoyable dining | | | | whatever it takes to give your restaurant an |
| experience and they are unique in some way. | | | | unique advantage and adding live music may be |
| If your restaurant is not unique, consider making it | | | | just what your restaurant needs. |
| unique by adding live music | | | | Peter Drucker, who was the world's greatest |
| Many people are choosing to dine where they can | | | | expert on management, said that... |
| enjoy live music. Of course, live music costs | | | | Innovation is the only real and lasting competitive |
| money, but musicians are hurting too and many | | | | advantage any business owner can ever have. |
| very good musicians are now willing to play for a | | | | Right now, live music is one of the most |
| lot less they used to. Also, young musicians are a | | | | innovative and under-used techniques for making |
| great source of good musical talent. | | | | a restaurant unique. |
| Be creative and find innovative ways to have live | | | | Bottom line: There's money to be made in the |
| music in your restaurant. The conventional | | | | restaurant business in this bad economy and as |
| technique of paying good money for a three to | | | | an independent restaurant manager, you are in a |
| five member band to play is probably not the | | | | better position than chain restaurant managers to |
| way to go in this tight economy. | | | | take advantage of the situation because you can |
| Here are three creative ways successful | | | | make decisions fast and change with the times. |
| restaurants are getting great live music for little | | | | One thing is for sure, you may not be able to |
| to no cost: | | | | make money in the restaurant business if you |
| - One restaurant I visit a lot has a 13 year old girl | | | | keep doing what you have always been doing -- |
| playing the violin. She's good and she really draws | | | | but I think you already know that. |
| in a crowd -- the cost is very low. | | | | Now is the time to go make things happen and |
| - Another restaurant lets a local music school | | | | live music may be just what your restaurant |
| have some of their best students play one or | | | | needs. |
| two nights a week. The music is good, the cost is | | | | |