| Restaurant marketing is a complex issue. There | | | | advertising provides this kind of immediate |
| are so many ways to promote these days: Text | | | | response. |
| advertising, print media, social media, word of | | | | 3. Attract new customers |
| mouth and many others. Here are some benefits | | | | Encourage your opted-in patrons to share your |
| of text message advertising to help you choose. | | | | offers with friends. Text coupons can be |
| 1. Generates repeat business from existing | | | | forwarded from phone to phone; so go viral, |
| customers | | | | make an offer worth sharing and get friends of |
| You will be advertising to customers that have | | | | your customers to come through the door with a |
| asked to receive your messages. One goal of | | | | special offer. have them opt-in to your text |
| text advertising is to get existing customers to | | | | campaign and grow your list for future ads. |
| visit you more frequently. By offering them | | | | 4. Measure the effectiveness of other ads |
| updates and text coupons you can remind | | | | Are you spending money on print, radio or TV |
| customers of events and ask them to come | | | | ads? You can put a keyword response into each |
| enjoy a special offer. | | | | ad to measure how many potential customers |
| 2. Bring customers through the door on slow days | | | | those ads are creating for you. If you see that |
| Like any business you have days that are slower | | | | certain ads have little response, cut them from |
| then you like. Text message advertising allows | | | | your budget and save yourself some money. |
| you to send immediate offers to your customers | | | | 5. |
| when you need them to come in. No other | | | | |