| If you want to produce a new menu for your | | | | If you either need to, or would simply like to |
| restaurant or takeaway, you need it to create a | | | | emphasis particular items or sections of your |
| positive impression with your potential customers. | | | | menu, a commonly used method of doing so is to |
| In order to do this, many business owners will | | | | use highlighting techniques. In addition to this |
| take the safe option and spend money on the | | | | adding icons, or adjusting the margins can also |
| services of a professional design team. However | | | | help to draw the customers attention to it. Some |
| there will be plenty of people who will want to | | | | people will fall into the trap though of over doing |
| create their own, and these tips can help you if | | | | it, which will severely dampen the effect it can |
| you are one of them. | | | | have. |
| When it is time for you to place the items on | | | | Images and Photographs play a key role in really |
| your menu, you need to place them in the most | | | | selling a particular dish on your menu, but you |
| appropriate section for profitability. If your layout | | | | need to do it sparingly. Too many images can |
| is one page, then the least profitable area would | | | | really dilute the impact they can have, so only |
| be at the bottom of the page, with the second | | | | look to showcase your best selling, or even |
| most profitable being towards the top of the | | | | signature dishes. Also you should only use high |
| page. Your main dishes and more expensive items | | | | quality images, and always, always avoid any |
| should always be in the middle third of the | | | | temptation to incorporate clip art.! |
| template. | | | | |